Impelsys exhibits at Society for Scholarly Publishing 2014

June 11th, 2014 by Scott Hanson

In May this year, Impelsys for the first time, participated in SSP’s 36th Annual Meeting at Boston. Society for Scholarly Publishing (SSP), a nonprofit organization that promotes cross-sector communication among the scholarly publication community, represents publishers, printers, e-products developers, technical service providers, librarians, and editors.

Over the years, Impelsys has forged strong partnerships with leading association and society publishers. The SSP Meeting was a great platform for us to meet and interact with these publishers. There is so much knowledge within this community; it is imperative for them to consolidate all their content and put a digital strategy in place so they can offer it to their members and readers from one single point.

Our conversations with many associations and societies became a good source of information, concerns and insights. The three days of insightful seminars, sessions, and networking opportunities were highly enriching. Impelsys showcased its KnowledgePlatform capabilities and received a great amount of interest and response from the publishers. Developed to meet diverse content requirements, this easily customizable, cutting-edge platform solution combines multiple content assets including books, journals, reference works, multimedia and online courses.

This year’s event was a gala affair, as SSP 2014 saw a record-breaking attendance of over 900 people. The event also saw an increased number of vendors exhibiting, some of whom were new (like us) to the meeting.

The Impelsys team had a great time at SSP 2014 and we hope to meet with all the association and society publishers soon again.

We will also be present at Frankfurt Book Fair in October this year. Hope to see you there!

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Impelsys exhibits at the BookExpo America 2014

June 11th, 2014 by Team iPublishCentral

Impelsys has been a part of BEA for many years now. What is North America’s largest publishing event is a key networking platform for us where we also showcase our solutions.

BEA’s focus this year was new titles published by major trade publishers such as HarperCollins, Simon & Schuster, and McGraw-Hill. BEA also launched BookCon, an event for readers and the general public to meet prominent authors and celebrities and have them autograph a copy of their books. BookCon, modeled after the annual ComicCon meeting held in Las Vegas for comic books and graphic novels, will be a permanent part of BEA in the coming years. The event, attended by over 11,000 publishers was a great success.

Impelsys‘ had three busy days filled with demos and meetings. We showcased our platform solutions – iPublishCentral and KnowledgePlatform – to highlight our capabilities to build successful digital strategies for any kind of content. We came across many publishers with digital concerns and queries. While some publishers were looking to understand their end-users’ buying patterns through richer predictive analytics, a few others showed curiosity in leveraging EPUB3 to improve reader/member engagement. On the whole, everyone wanted to find out more about seamless content distribution, multi-platform delivery and content marketing.

The industry has evolved to a huge extent since the advent of eBooks many years ago. The questions now are specific, the challenges are complex and the decision making is very well thought-out. BEA reflected the digital maturity that has occurred in the publishing industry and it was a pleasure to observe that technological advancement is no longer a threat but a strategic part of annual business plans.

All in all, as always, BEA 2014 was an exciting experience and a successful event for us and we hope it was the same for you too!

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Helping Associations and Society Publishers Optimize their Digital Assets

May 12th, 2014 by Robert Kidd

Helping Associations and Society Publishers Optimize their Digital Assets

The boom in e-books is undeniable. According to PWC, consumer and educational e-books will account for 22% of all books sold globally, increasing from 9% in 2012. Publishers and learning organizations are adapting to the growing needs of their e-book patrons.

As a special group, association and society publishers are using e-books to expand services to their professional members. What trends do we see in this market?  Three come to mind:

1. Integration of learning management systems with content management systems.  This development is particularly important for organizations that currently provide certification or credentialing for professionals, or that want to explore the emerging interface between instructional systems and e-content.

Many association and society publishers are successfully adapting to this dynamic shift by incorporating innovative technology. Publishers can build a portal based on their educational missions. This can help them easily manage the complex content and online learning requirements of their members. Through the portal, patrons can also customize pages based on their content interests at a chapter or title level, personalize their content by putting together content from different books and journals, and even take tests online.

2. Continued experimentation with different business models, especially e-book subscription models that allow members to access resources for one annual subscription price. There are several platforms that can be used to create branded e-bookstores to help publishers warehouse, deliver, distribute, market, and sell their e-books to readers. A few platforms also sell e-content directly to institutes, libraries, hospitals, and clinics, further adding to the association’s non-dues revenue.

3. Greater interest in rich content for enhanced presentations, interactivity, and greater functionality, especially in areas of science with complex graphical and mathematical requirements. E-books with rich visual media, enhanced TOCs, and learning paths offer a highly effective, enhanced learning experience with reduced cognitive strain. Rich content, at the same time, ensures higher degrees of content engagement. Coupled with analytics, these features can help publishers shape their marketing decisions and improve digital content profitability.

It is important for association and society publishers to find the right technology partner who can offer solutions to leverage technology in their content. Over the years, Impelsys has accumulated rich experience and immense domain expertise to effectively solve the complex content requirements of publishers. iPublishCentral, our SaaS-based e-book delivery infrastructure platform and KnowledgePlatform, our customized content portal solution - are testimony to the fact that our solutions are aptly poised to cater to the dynamic technological advancements and changing reading behaviors.

This blog was featured in Digital Book World:

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London Book Fair: From enhancing eBooks to engaging readers

April 22nd, 2014 by Sameer Shariff

Impelsys‘ was at the London Book Fair early this month and the days after is always a time to recover, reflect and, this year, reminisce as the fair was held in the iconic Earls Court exhibition centre for the very last time.

Earls Court has been a familiar venue for fair goers for a generation and many of the digital companies born over the past 10 years will not have known anywhere else for this important showcase and meeting place for our industry.It also provides the perfect setting to meet and share information with other publishers of all sorts and sizes.

Impelsys‘ had all 3 days filled with meetings and demonstrations of our products and offerings to the publishing world. We came across many trade publishers, Association publishers & Institutes who were thinking about new ways to customize content for their end users digitally in ways that they cannot do with print books. We found many publishers committed to understanding their end-users through richer analytics solution for predictive analysis on content consumption, improve their systems of reader/member engagement leveraging ePub3, seamless content distribution through delivery platforms, rights & royalties management among others.

We appreciate & thank all publishers and Institutes, who participated in large number to our sponsored session on “Introduction to iPublishCentral & Case Studies of Successful eBook Strategies Leveraging iPublishCentral” at Digital Theatre, making it a success.

As we all know, Olympia will be home for upcoming LBF event. Its a promise of more space, natural light and new facilities making it an encouraging prospect to hold our heavy schedule of meetings and networking opportunities within.

We would like to extend our gratitude to all the wonderful people, we met at the London Book Fair this year, many new and familiar faces among them, and for making the last three days in this grand old building such a vibrant, positive and inspiring place to be. See you at Olympia in 2015!

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How Digital Reading and Adaptive Learning Are Revolutionizing Education

March 5th, 2014 by Sameer Shariff

A study conducted across the United States revealed that higher education institutions faced instructional and learning challenges—almost 25% of freshmen dropout of college in the first semester.

Full-time students today reportedly studied for an average of 14 hours per week, when compared to students in 1971, who studied for 24 hours per week.

The industry is observing a shift from just books to education. Publishers are looking at ways to offer content that enables highly adaptive learning experiences. The proportion of Americans reading ebooks in 2013 has shot up to 28% from 23% in 2012, paving way for the popularity of e-reading and e-learning.

Now, almost 50% of Americans have either a tablet or e-reader, up from 43% in 2013, and even more significantly from 2012.

With the rise in e-reader and tablet ownership, most users aged 18 and above use handheld devices for e-reading. This has proven to be beneficial for adaptive learning, with students carrying their iPads, tablets, and smartphones to classrooms.

Modern technology is transforming digital education beyond just online learning to a more personalized learning experience. It is expected that over the period 2013-2018, the global eLearning market will grow at a compound annual growth rate of 5.23%.

Adaptive learning is the latest trend to gain momentum in 2013. The concept is moderated and delivered based on the student’s knowledge consumption capability. It includes specifically designed targeted study paths that help enhance students’ understanding of subjects.

This is an expanding area of research and development, which uses sophisticated algorithm technology to continually assess students’ confidence levels, knowledge, and skills. It works in the similar way as that of the traditional form of teaching. Adaptive learning technology offers smart study tools to engage and assist students in their learning outside of the classroom. Moreover, it helps them in understanding the areas where improvement is required. Easily downloadable, it empowers students to drive their learning by this intelligently advanced technology. The system also keeps a track of individual student progress and, based on their performance, periodic progress reports are generated. It also supports instructors’ teaching goals. Many institutions are incorporating this modern method of learning.

Having collaborated with a number of big names in the publishing industry, we at Impelsys have gained insights about various reading and buying behaviors of readers across the world. By putting our wealth of experience and knowledge to work, we have developed our breakthrough platforms – iPublishCentral and KnowledgePlatform. With our platform solutions, we are anticipating a convergence in learning. We will soon be at a stage where through our range of flexible solutions, we will be able to empower publishers and educational institutions to not just deliver books but also deliver an online learning experience.

iPublishCentral offers enriched eBooks with a robust Learning Plan Integration (LPI). Our latest innovation of the LPI with eBooks takes digital learning to the next level. These eBooks empower publishers to offer a great interactive learning experience to readers. This helps readers access content from eBooks to create their own learning plan.

With learners and instructors consuming content online, adaptive learning is emerging as an efficient, flexible, and modern alternative for enhanced learning.

This blog was featured in Digital Book World:

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Get Empowered Digitally

January 9th, 2014 by Sameer Shariff

Now in its fifth year, the Digital Book World Conference and Expo is a renowned conference on digital publishing and its strategies. Organized by the F+W Media Inc., this conference will take place from 13 to 15 January 2014 at the Sheraton New York Hotel & Towers in New York, USA. Analyzing Amazon with a new view, change management for today’s book publisher, data driven decision making solutions, and investing in startups will be covered in the conference. Many affluent publishers and technology solution providers will be a part of this event. Participants can learn about practical, relevant and actionable programming on everything from eBook publishing and internet marketing to digital solutions for selling and marketing their books.

Impelsys, a leader in providing electronic content delivery solutions to the global publishing market will also be participating in the conference. Founder and CEO Sameer Shariff, who is a member of the panel discussion, will be delivering a note on “Building Direct Sales Relationships: Suppliers Helping Publishers Get There” on Jan 15, 2014 1:45pm. To gain insights on how Impelsys Inc. partnered with innovative start-up company Brain Hive to bring a new digital eBook solution to the K-12 education market, attend the case study session on Jan 14, 2014 at 12:00pm.

Be a part of the BISG session to gain insights into the transforming higher ed publishing using digital technology. There are also several other interesting sessions scheduled on Jan 13, 2014 where you can discover different ways to monetize on your publishing strategies.

We will be showcasing iPublishCentral 5.1, an enhanced version of our flagship product “iPublishCentral” in the event. This eBook delivery infrastructure solution has added features such as Library Model Functionality, Anytime, Anywhere Accessibility, Rich Data Analytics, to name a few. Meet our digital publishing experts at DBW Booth #7, to learn about different digital strategies and explore different ways to manage your content and eLearning solutions.

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Impelsys recognized as a Top 100 Company in Digital Content by eContent Magazine

December 5th, 2013 by Kiran

The past months of 2013 have been quite rewarding, with Impelsys being recognized for its exemplary services. A market leader in electronic content delivery solutions, the company featured in Inc. Magazine’s 5000 Fastest Growing Companies in the US. Further, we also featured in eContent Magazine’s List of the Best Digital Companies in 2013. Endorsed for our flagship product, iPublishCentral serves as a cloud-based platform for eBook delivery to allow publishers warehouse, deliver, distribute, market, and sell their eBooks to readers. This platform, publishers can deliver content online, in a quick and cost-effective manner, thereby adding to their revenue streams. Having an experience of more than a decade, we aspire to develop a vision and strategy to build tangible, long-term digital success and assist publishers and educational institutions around the world to leverage technology in eBooks and online content.

As a publishing technology firm, we help publishers take their business to the next level digitally. Our products iPublishCentral and KnowledgePlatform have been well accepted by the industry and the network of publishers we work with, stand testimony to that fact. Working with publishers from all walks of the industry, we provide them with flexible platform solutions to meet specific content demands. While iPublishCentral is a SaaS-based eBook delivery infrastructure solution, through its KnowledgePlatform solutions, Impelsys has been building customized content portals for more journals, reference work, multimedia, online courses, and so on.

Impelsys is known for thought leadership, technical excellence, and high standards of customer service. A number of the biggest content brands and education institutes have collaborated with Impelsys to help them spread knowledge. Driven by our dedication to offer superior digital solutions to publishers across the world, this ranking endorses our capabilities and fires our zest for continuous innovation.

We are looking forward to the New Year where we can devote ourselves more, exclusively to delivering the most innovative, cost-effective, and flexible learning technologies and services to the global market.

Here is the full list of companies in the eContent Top 100 Content Companies list:

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Frankfurt Book Fair 2013: Digital is Growing Up!

October 22nd, 2013 by Sameer Shariff

I have been attending the Frankfurt Book Fair for many years now. Many of you might agree with me when I say that there was a definite decline in the hustle-bustle during the first few days of the “Messe.” Although despite the calm, one could easily spot the influence of digital publishing everywhere. I believe, we are witnessing a maturity in the industry today – a growth in eBook revenues, widespread acceptance of digital business models and maturity in digital publishing processes. It’s now safe to say that digital is growing up!

PWC’s 2013 reports state that the size of the U.S. eBook market is at a $4.6 billion and the print market has stumbled down to $10.7 billion from last year’s $11.8 billion. This data reflect that there has been a rise in digital consumption and also that more publishers are investing in eBooks confidently. While print is still a large chunk of their business, publishers have implanted strong digital pursuits to meet the growing demands of the industry. The fact that the Fair was calmer than the previous years shows us that publishers are a lot more in control of their digital plans. Everyone has their own initiatives going.

The calm also reflects that the sharp rise in digital that took the industry by storm over the last four-to-five years, has reached a stage of maturity. Digital won’t stop growing but the growth will be a lot more paced now. The slowdown in the manic growth in eBooks along with visible revenue results from their digital initiatives has comforted publishers as they now understand the medium better and are a lot more prepared to tackle digital challenges. What was once a 1%-to-2% share of their total book business revenues has now elevated to 20%-to-30% and in a couple of years from now is expected to be a 50% revenue generator for publishers around the world. This reflects the widespread acceptance of digital as a “must have” business model complementing their book business.

There is a maturity in digital processes as well. What publishers are looking at right now is how to bridge the gap and draw a perfect balance of both – print and digital business models. It’s important for to find solutions that can marry the two in a beneficial, complimenting manner. Within the digital business itself, publishers can open up multiple avenues to best suit their specific requirements. We have been working with some of the biggest publishers in the world and have witnessed the sequential change in their wish-list; starting from doing something ‘digital’ to catering to specific target audiences (retail/institutional) to working with us on innovative ways of promoting their online content and to making their content rich, reachable and remarkable (enhanced eBooks for devices).

All in all, the Impelsys team had a great time at the Fair and we noticed a reduction in digital anxiousness and an evident rise in digital acceptance. We were happy to be recognized as thought leaders and we — along with our customers — are very excited to push forward in connecting with our consumers through content digitally.

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The Return of the Book Club

July 1st, 2013 by Sameer Shariff

There was a time in our industry when many of the major book publishers built direct relationships with their readers by creating “book clubs” in which they would send one book per month to their subscribers. This was an effective business practice that helped publishers increase sales, build awareness of their brand and cultivate loyalty among a base of readers.

Those were the days before retail chains and the readers depended on the big city stores. Publishers took it as an opportunity for promoting their brand and increasing sales. They recommended and promoted the most famous and noteworthy books in any category. The most important advantage that the book clubs could offer to their members was convenience.

With the rise of large book retail chains, such as Barnes & Noble and Borders, those readers suddenly had easy access to a large inventory of books within short driving distances. They discovered they could buy books any time they wanted, often for a discounted price, and publisher book clubs went on the decline.

There is good news for publishers: Thanks to the internet, with the rise in ebook consumption every year, publishers now have the opportunity to restore the old-fashioned book clubs.

Some forward-thinking publishers are leveraging the power of email marketing and social media to build interest among their readers in joining an “ebook club” in which customers gain access to a collection of ebooks for a monthly subscription. At Impelsys, we work with some consumer-facing publishers who charge as little as $3.99 per month for subscriptions to their ebook clubs and with some professional-facing publishers who charge as much as $19.99 per month.

Ebook clubs are gaining in popularity for three simple reasons:

• They deliver great value to the end user, by having simple online access to a library of books for a low monthly price
• They protect publishers from online retail competition, especially from the large sites that are able to extend deep discounts, by providing ongoing sales revenues and by creating a different online product in the form of a subscription.
• They help publishers build direct reader relationships so they can engage on a deeper level with their customers and strengthen their brand loyalty.

We’ve observed that the key to a successful ebook club depends on a range of factors including:

• Captured market: Having a captured market targeting a genre of readers. For example book clubs within specific content like romance, cooking, pediatrics, medicine etc. A publisher having content and loyal customers in a targeted market could create a successful ebook club. For example one of our customers, F+W Media (parent to Digital Book World) successfully built seven ebook clubs based on its strengths in categories like romance, arts and crafts, guns, writing and design, markets where it has a significant position.

An example of an F+W ebook club, Crimson Romance:

impelsys crimson romance

• Brand value: A publisher with a strong and loyal brand can build ebook clubs. For example, we’ve partnered with Sesame Workshop to build a successful ebook club for its globally renowned Sesame Street brand, which is a powerhouse in children’s publishing.

Sesame Street ebook club:

impelsys sesame

• Unique Content: Publishers that have unique or must have content in targeted areas of reader interest can turn this value proposition into a subscription based ebook club.

We have observed that the ebook clubs have enabled publishers to create direct relationships with their readers and generate revenues with monthly auto-renewals on their subscriptions.

The data below shows how one of our ebook clubs retained its customers over a six-month period:

Customer Retention Chart

Book clubs are a smart business strategy for publishers today, just as they were in their heyday. The rise of ebooks offers an excellent opportunity to put this strategy to work once again, driving book sales, enhancing brand awareness and building direct relationships with their readers.

This blog was featured in Digital Book World.

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App it!

May 23rd, 2013 by Vipin

The modern era of mobile Apps is just a few years old but their usage continues to grow at a phenomenal pace. With the boom in eBook technology and increase in the number of mobile devices sold worldwide, more and more readers are consuming content online.  The craze for new age devices like tablets, eBook Readers and hand-held devices has shot up. It has become important for publishers to constantly track the reader behavior and hunt the best ways to reach the target audience for their eBooks. Amidst the various options available in the Mobile market today, publishers have to make a wise choice for making their assets mobile.

eBooks industry is steadily embracing the digital growth and has become one of the dominating categories in the App store market. As more readers are accessing content online, it is becoming increasingly important for publishers to offer their content on variety of platforms. It should not be of surprise, that the publishers are turning to Apps as a possible product option for books moving a step forward. This has led to another movement towards enhanced books, particularly as Apps for hand-held devices including smartphones, iOS & Android devices and other tablets.

Creating and delivering books for devices is an enormous challenge, and different publishers handle aspects differently. Along with the possibility of making the content easily accessible online, the Apps are also being used to make the content rich and engaging. Not only this, the interactivity included in the Apps moves the narrative along in a meaningful manner.

An eBookStore as an App gives publishers the power to make titles available to their readers as an individual App available on the App stores (iTunes, Google Play etc.). With the eBookStore App, publishers can host a branded bookstore on hand-held devices. These branded Apps will be listed by publishers for free download from the App stores. Through the App solution, readers can now download and read their favorite titles on the hand-held devices. The Apps also empower publishers to offer much more enhanced and interactive eBook content to the end users.

Perhaps some the interesting features that make eBookStore as an App actually exciting are:

·It supports an entire catalog of eBooks made available by the publisher

·It helps the publisher to establish direct relationships with the readers

·Enables customization, where the publisher can display their logo and branding colors and choose the functionality that is required in an App

iPublishCentral contributes actively to the iOS and Android based smartphones through cutting-edge Apps for mobile devices. Through our continuous efforts to provide the best-in-class services to our customers, we strive to keep our offerings updated and at par with the changing market dynamics. iPublishCentral offers mobile Apps to publishers to have a fully-fledged mobile strategy, and choose to either offer stand-alone Apps for Android devices, for single titles or an entire collection/catalog of eBooks. We have developed more than hundreds of customized and unique App solutions for many of the leading publishers across the globe. Some of the renowned retail sites that we support are – AAP eBooks, HIMSS eBooks, Thieme Bookshelf, Sesame Street, AAOS eBooks, Artiste Network etc.

Along with facilitating eBookstore as an App, we also offer individual books as an App for Android devices. Having an eBook as an App can help you feature the titles/bestsellers as individual branded Apps and gain the advantage of using a customizable framework to quickly create individual title Apps. It also helps you understand your customers better through opt-in programs that help you establish direct relationships with your readers and enable you to collect anonymous usage statistics. It also helps you get customization, where you can display your logo and branding colors and choose the functionality that you require in your App. The access to administration back-end also helps to manage your App better.

Publishers all over the world are seeing the future of Apps and the value of having an App for their eBookstore, increasing their brand visibility as well as their reach to the end users.  We understand the growing concern among publishers to gear up quickly to meet the mobile content demands of customers. We can easily help you setup your branded App and help you connect with your readers directly. If you haven’t started with your Apps yet, do connect with us at marketing at ipublishcentral dot com. We would like to learn about your business and explore with you how a custom mobile App can help you stay ahead of the curve, and serve your readers better.

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