Archive for the ‘Kiran Singh’ Category

The time has come to get your content, iPad ready

Friday, February 26th, 2010

Earlier this month, Apple did something which by now they seem to have mastered - launch yet another killer product that has left everyone spellbound.  Even those who are picking holes in the product can’t stop talking about it.  Because, notwithstanding all the shortcomings (Read, no flash, just one USB port, 4:3 screen display, etc.), everybody knows that it will sell in millions.

For those in the publishing industry the launch of iPad meant a little more. By launching a device that supports rich multimedia, eBooks, eBook Reader, etc. backed by a full fledged iBookstore, Apple has sounded their arrival into the eBook market in style.  While the Amazons, Barnes & Nobles, Sony, etc will go in to a huddle in their respective boardrooms to devise a counter strategy, the Publishing community has much to cheer about.  So, what could be the single most talked about topic in the publisher organization.  May be figuring out how to get their content ready for the iPad.

Isn’t that quite obvious.  Here is a device that packs eBook functionality unlike any of its predecessors.  The leap from e-ink to full color graphics, and complete multimedia support opens exciting opportunities for the publishers. It is said that the iPad supports epub format, and has proprietary DRM in the mix to allay any copyright worries for the publisher.  Publishers that have already have an epub strategy will probably find it easier to capitalize than those that do not.  But, they still have the challenge of devising a strategy for the iPad specifically as their earlier strategies were probably built around the standard devices like the Kindle, Sony Reader, etc. In other words, having their content in epub format is just not going to be enough for publishers; not if they want to harness the power and performance of iPad optimally.

Let’s just give it some thought.  STM Publishers can now have eBooks that are rich in multimedia illustrations, and exciting ancillary content built around their existing content that makes the learning experience more interesting and absorbing.  K-12 publishers can build Talking eBooks, animated storybooks, etc. that redefines the way a child interacts and relates to books and characters in books. There are many that agree that the iPad could be the ultimate plaything for a child. A child likes to touch and feel, hold, push buttons, etc, and the iPad allows all this and more, making a very strong case for more and more interactive content for children. WARREN BUCKLEITNER, in his blog on NY Times, stresses that this is a new outlet for storytellers.  And, publishers are storytellers, and the iPad has just made it more exciting.

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An Excerpt from The Seybold Report By Steve Paxhia

Tuesday, April 28th, 2009

Advances in Custom Publishing at Tools of Change:

The Turnkey Approach:

Another TOC participant, Impelsys, is a New York-based company with a growing reputation of helping publishers establish their online e-book business. The company’s products and platforms are supported by technical resources based in India. It has an impressive client list including Reed Elsevier, McGraw Hill, Wolters Kluwer, Thomson, Springer, Houghton Mifflin Harcourt and smaller publishers like Marshall Cavendish, Benchmark Education and Prufrock Press.

CEO Sameer Shariff explained their short term strategy, “We’re helping publishers over-come the current economic downturn by providing a low-cost, self-service, online solution to help publishers monetize, market, distribute and deliver content.”

The company’s iPublishCentral allows publishers to move their content online, while iPublishWidget allows publishers to generate viral marketing around titles. Shariff is optimistic that once the economy recovers somewhat, “publishers will become increasingly sophisticated in developing unique, branded portals through which they can create innovative content and media, sustain relationships… and secure a profitable online presence integrated with more traditional print offerings.” This is a company to watch over the next few years.

Read more at Advances in Custom Publishing at Tools of Change (April 16, 2009) The Seybold Report

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Find us on Twitter!

Monday, February 16th, 2009

Twitter

Are you following us on Twitter?

We are constantly updating you with the latest news from iPublishCentral at http://twitter.com/ipublishcentral. Our twitter account is where we tweet about all the new publishers and their new publications. We announce the books that they have, discuss them and look forward to your feedback and reviews.

We are also a part of the #booktrade, it is a directory for those in book trade and using twitter. http://www.highspotinc.com/blog/2008/12/a-directory-of-book-trade-people-on-twitter/

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