Posts Tagged ‘impelsys ipublishcentral’

Chapter Sale

Monday, September 19th, 2011

The future of eBooks is brimming with possibilities and promises. Nothing short of a revolution is happening in the domain of eBooks. Increased interactivity, e-reading clubs—authors, publishers and technology companies are pushing the frontiers and coming up with new ideas every day.

Here is a link that summarizes some of these trends

We live in a world that offers too many choices and too little time. Quick and easy access to relevant and accurate information in the most economical way is what discerning customers look for. They do not have the time or inclination to search for the proverbial needle in a haystack.

Then why buy an entire book, when you can buy just the relevant chapters in the book?

Last weekend, I was reading a book on lateral thinking. After progressing through the first four chapters of the book, I came to a chapter on information processing. It seemed like an area that I already had some knowledge about. Skipping the chapter, I read the rest of the book.

It occurred to me that I should have not paid for that chapter since I did not need it. Just to confirm my hypothesis, I went back and read the chapter that I had skipped earlier. It had information about what I already knew, although the chapter also contained the author’s perspective and some new info. Also, the author had made a few references about this chapter elsewhere in the book.

So does buying just certain parts or chapters of a book make sense? From a cost perspective, the decision is clear. Why pay for something that you do not need.

Another advantage is the time you save by arriving where you want to be without having to cut through the clutter. Why oppress yourself by spending time on information irrelevant to you. Additionally, there is no information overload. But, as always is the case, there are two sides to this coin too. The main disadvantage to buying just the parts and not the whole is the potential risk of not completely understanding the concept discussed in the book. If the author is building his arguments or explaining his concept in the chapters you chose to skip, there is the danger of misinterpretation and misconception.

Fortunately, there are ways to address and overcome this problem. When authors realize that readers want buy chapters of the book, instead of the entire book, they would design each chapter as an independent self-contained entity. Detailed previews of chapters—and not just the preview of the whole book—would give customers an idea of what they want to buy or not.

With chapter sale, we would be embracing the internet experience of searching for the most pertinent info and finding related info from the links that the chapter contains.

At this point, I am not sure how this trend will evolve, but I do feel that chapter sale would be a great option that all textbook buyers would like to have.

Please email your thoughts and suggestions to info@ipublishcentral.com

  • Share/Save/Bookmark

Pushing the frontiers of eBook experience

Wednesday, July 20th, 2011

It was exciting to see that iPublishCentral made it to Nasscom Top 8 SaaS-Apps.
This was a significant milestone for the product. While we continue adding new features that are being requested by publishers worldwide, we are continuing to push the three key aspects of a SaaS product: Scalability, Usability and Performance. We now have customers that use the product worldwide. Feedback from these “power users” is helping us to continuously enhance the product and make it easy to use as well.

The one aspect that is clearly pushing eBook publishing is the new smart tablets. They make reading more interesting and fun. Televisions have had 3D experience for a while now. It is obvious that this experience would be extended to tablets soon, although there are some additional technology challenges for rendering 3D experience on tablets. This would be a huge opportunity to push eBook experience even further. Geography text books could use a 3D globe to explain continents, climate patterns, population and provide students with a more engaging experience.

Talking of interesting new experiences, the iPad2 can be connected to a television using an HDMI cable. This would make it possible to read eBooks on a television. This adds a whole new dimension to talking eBooks, audio and video eBooks. The ipad2 in effect becomes a very smart remote that would enable you to interact with a large screen in more ways possible than before.

  • Share/Save/Bookmark

iPublishCentral launched successfully at Frankfurt Book Fair

Friday, October 31st, 2008

Back in Bangalore after a successful show at Frankfurt, and managed some time to write this blog after sorting out a mountain of emails. 

Frankfurt Book Fair was hectic.  Can’t say enough about the serial meetings, non-stop walk ins, and hundreds of enquiries about our new product - iPublishCentral has created waves, and the team is still reeling under the tremendous response it has got. 

Frankfurt Book Fair is the largest book fair in the world, and it attracts people from across continents.  Everybody at the fair agrees that this is a must attend for anybody related to the publishing industry.  This year, they agreed on another thing.  That iPublishCentral.com is a brilliant product.  We have had some of the leading publishers from countries like US, UK, India, Germany, France, Spain, Italy, Brazil, Taiwan, Portugal, Turkey, Kuwait, Egypt, UAE, and many more looking at iPublishCentral and wanting to sign-up immediately. 

One of the leading publishers thought, after he saw a demo of iPublishCentral.com, that this was the most amazing thing he has seen in a long time and we have built a truly revolutionary product.  Yes, it was a bit flattering, but, he was only being honest.  And, there were a few others who thought that the free iPublishWidget was too good to be real.  When Nizar (M.D. Impelsys) presented at the Science Forum, the audience was thrilled.  Many were not aware of some of the facts Nizar presented, and they were keen to learn more.

With so much happening around us, it was only natural for us to feel happy and proud.  Through all this, the images that kept coming back to me were those of the Impellers who worked tirelessly, day and night, to make this dream product a reality.  Seeing the industry embrace iPublishCentral.com was truly gratifying, and a fitting tribute to all the hands that built it.

I am ending this post by summarizing that the launch of iPublishCentral was a grand success.  I am excited to see what the future holds for iPublishCentral.  But, one thing is for sure. 

iPublishCentral has arrived to redefine online publishing!

  • Share/Save/Bookmark