There are many reasons that eReaders and eBooks are changing the publishing landscape. As with any technology, early generations of software and hardware have led to continuous improvement over time. The technology behind eBooks is no exception.

The new ePub3 standard reveals the scope of ePub in the current technology trend with a move to HTML5 based content and key emerging technological advancements in all means. The ePub3 with HTML5 support provides rich media experience & interactivity, layout enhancements, global languages support and accessibility improvements.  So we hope to see all the features like video & audio embedding, metadata, linking, navigation, multimedia, font, scripting, text to speech, dynamic layouts, semantic mark-ups, etc., in an ePub with help of ePub3. This also provides opportunities for application developers to create eBook readers for web and mobile platforms.

While enthusiasts were analysing and trying to understand the specifications, I had an opportunity to work on a sample for the ePub3.  As a team, we have been working on all of the ePub3 features currently supported by the iPad. Below are the listings of the samples we have created using the latest ePub3 standards.

Video: Video can now be embedded in eBooks. Video spec: H.264 (a way of encoding video that’s free to use, but not public domain) is video standard right now, but there is a possibility of open standard by end of this year, that may change to another encoding which might be WebM, which is royalty-free.

Audio: Audio passages can also be embedded in eBooks, and ePub3 is better at adopting the current DAISY accessibility standards, making eReaders more useful to visually challenged users.

Interactivity:  An interactive ePub can act more like an app than a document, and can include features like pop-ups for images, tables, bibliography references, etc activated by clicking on words in the text.

Global language support:  Includes vertical writing, and writing from left-to-right and right-to-left.

Multi-column layout: A feature that will greatly enhance cookbooks and coffee table books.

Hyphenation: This helps page formatting, particularly in justified text, and avoids very tight or very loose lines of text.

Embedded fonts: This provides lot of opportunities to use any fonts in an eBook.

Improved accessibility:  The new NAV formats supersedes the NCX format (ePub2) by providing enhanced navigation within the eBook, improving the reader’s ability to jump to specific chapters, pages, and passages.

MathML: A mathematical specification that provides greater opportunities for textbook publishers to convert and publish texts as eBooks and also provides 100% searchable content which was not there in ePub2 where all maths are coded as images.

Compatibility

ePub3 readers will be backward compatible, meaning they will be able to read eBooks created in the ePub2 format. But ePub2 readers will not be able to read ePub3 documents, as there are structural, non-compatible changes between ePub2 and ePub3.

Would like to hear your thoughts on this emerging standard and your experiences that made things work better with ePub3. Please do share your experiences by writing to us at info@ipublishcentral.com

Hardly a month into 2011 and news of several large acquisitions hit the papers. Now as the first quarter-end closes in, we see this trend more growing. Is more of this likely to be seen in the coming months? We seem to think so. Read on for the most interesting acquisitions so far and feel free to add more to this list.

Samsung buys Liquavista

In January this year, makers of the Galaxy Tab Tablet PC and several e-reader models, Samsung confirmed the news of its acquisition of a Dutch-based digital publishing company, Liquavista. Liquavista’s Electrowetting technology could help Samsung build better displays that offer enhanced outdoors visibility, like e-ink, and also save on power consumption while delivering faster refresh rates. The Samsung Tablets and smartphones too, are likely to be the beneficiary of such innovative display technology.

http://goodereader.com/blog/tablet-slates/samsung-are-the-new-owners-of-liquavista/

http://www.gottabemobile.com/2011/01/20/samsung-acquires-liquavista-to-compete-in-display-technology/

http://www.sify.com/news/Pearson-gets-control-over-TutorVista-for-Rs-577-crore-news-National-lbtaOhaejfg.html

Pearson increases stake in TutorVista

Pearson, one of the world’s largest publishing groups and owner of The Financial Times, Pearson Education and Penguin, has increased its stake in Indian education firm TutorVista to a controlling level of 76 percent, for approximately $125 million.

The deal, one of the biggest transactions ever in the Indian education sector will expand Pearson’s business in education in India and in global online tutoring. Pearson had previously acquired a minority 17% stake in Bangalore-based TutorVista in June 2009.

TutorVista is primarily engaged in providing online tutorials to students in North America, supplying digital content and technology platforms to schools and providing services like curriculum design, teacher training and school administration services.

Pearson also has another Joint Venture in India with publicly traded learning solutions company Educomp, which develops vocational and professional services for the Indian market.

Google buys eBook Technologies

Early in January 2011, Google acquired eBook Technologies, a company that focuses on hardware and software distribution of e-books and e-book readers. The firm sells technology used to operate digital reading devices as well as publishing software and tools. Speculation is that Google wants to jump into the tablets, e-readers and other portable devices.

The acquisition came weeks after Google opened the eBookstore e-commerce site, where readers can browse and search through more than more than three million free books.

http://techcrunch.com/2011/01/12/google-acquires-ebook-technologies/

http://mashable.com/2011/01/13/why-google-acquired-ebook-technologies/

Proquest buys Ebrary

Ebrary, one of the pioneers in aggregating books and other print content online, hosts more than 273,000 digital books, handbooks, reports, maps, journals and other content from about 500 publishers that it offers to libraries and other institutions under a variety of services and platforms.

Ebrary, which has recently been acquired by ProQuest will continue to invest in Ebrary’s products and services for the academic, corporate, and public library markets. ProQuest will also expand Ebrary’s selection of research tools and ability to support new e-book devices as well as broadening language coverage from its current support of major European languages to include Chinese, Arabic and others.

http://www.publishersweekly.com/pw/by-topic/industry-news/industry-deals/article/45700-proquest-buys-ebrary.html

MPS Ltd. and The BookMasters Group Inc. form strategic partnership

MPS Limited, a Macmillan company and The BookMasters Group, Inc. (BMI) announced a strategic partnership that will offer customers the benefits of a combined service across digital publishing, fulfillment, and print and electronic distribution.

The partnership allows BMI to offer its customers cost-effective services for eBooks, enhanced eBooks, and apps. MPS customers will gain from BMI’s Converso service, which distributes eBooks hosted on MPS’ ContentStore to Amazon, Apple, Overdrive, Barnes & Noble, Gardners, and 35 other critical eRetail sites. In addition, the partnership will enable the two companies to jointly offer US clients a complete fulfillment and distribution package.

http://macmillanpublishingsolutions.com/News/PressRelease/BMI-MPS_partnership.aspx?utm_source=press_release&utm_medium=LinkedIn&utm_campaign=
BMI&goback=.gde_38278_member_41040150

Over the years, the Internet has grown into a large repository of data and information that can be accessed from anywhere through multiple devices. Today you no longer need to be seated at your personal computer to read your e-mail or book movie tickets. Instead you could be on the beach, at the playing field, at the airport or in another country.

It has been our vision that books, like all digital products should be accessible and available all the time. We have worked hard to build an infrastructure that ensures that we can provide this to our publishing customers, who in turn can ensure that their books reach their readers anywhere and at all times. We watch with confidence as the market takes shape and as this vision of books being on the cloud turns to reality in the months to come.

There are three main reasons why books on the cloud makes sense and I have outlined them below:

Consumer is King
Consumer expectation is to have services available all the time - from Webmail, to Google docs, to salesforce, to Evernote consumer expectation is that they will have their services accessible from anywhere and from any device. Companies that understand this and create this access entry point are guaranteed success. An example for me is a note taking service. I have used several note taking applications; I put notes on my mac, on my blackberry, my iPad too has a few note apps. And then, a few months back I discovered Evernote. This amazing web application, wins over every other note taking software as I can confidently use it knowing that I access all of my notes at anytime from any of my devices, no matter where I am.

Muti-device accessibility
with the speed at which technology is advancing, it is difficult to judge whether our lives are getting simpler or more complicated. Today, we use multiple, multipurpose devices, to stay connected. I have my laptop, my home desktop, my smartphone, my blackberry, my iPad and I work and live my daily life going between all these devices. For convenience sake I EXPECT my applications and software to work interchangeably between all these devices. While I might be an early adopter of technology, a few years down line, this just like e-mail being available everywhere will be a norm for most people.

Follow the Leader(s)
Amazon recently announced that they are launching the web based kindle. With this version, Amazon is now ensuring that their customer can access their eBooks from anywhere and on any device. I use a kindle and I expect to read my books on my iPad, my kindle or on my iPhone. As the market leader, Amazon is establishing a benchmark in the industry by providing this experience; a benchmark that all customers like me will expect to have when using books in the eWorld.

These norms will push publishers to deliver their content on the cloud, needing sophisticated technology to achieve the same. The good news is that there are companies like ours who can provide this infrastructure. This is just the beginning, once books are on the cloud; the opportunities for the publisher are innumerable. Publishers need to realize that this is the future and start implementing their cloud strategy immediately.

This year, The Frankfurt Book Fair seemed quieter than the previous year in terms of footfall, but not so in terms of quality of meetings. We saw a higher level of ‘C Level’ visitors prepared to explore their digital strategies and talk about how a technology partner might be able to assist them in this endeavor.

Our stand which was strategically placed right opposite the ‘Device Hot-Spot’ gave us the opportunity to study attitudes towards the several reading devices that have hit the market place in the past few months. No doubt the hype about the iPad and the onslaught of these new devices have led to the explosive growth in eBook sales and has generated a lot of discussion, with more publishers now paying a lot of attention to the future of content and content delivery. The tablet phenomenon is proving to be a major catalyst towards driving user demand for interactive and media rich content on the move, and has spurred many industry leaders such as Google, Amazon, Apple and Samsung to position themselves to own the digital book space, in much the same manner that Apple has taken over the music industry.

While a few years ago, the predominance of this digital trend was limited to the United States and parts of Europe, we are now seeing an increasing interest in digital content and eBooks from developing countries in Asia, the Middle East and South America.

The eBook era is enabling publishers to take more control over their content and deliver it directly to their end-users. Delivering eBooks to the market does not have to follow the traditional print supply chain where the distributor and retailer have such a strong presence. Publishers can now have their eBooks hosted on a neutral platform and sell or deliver it through their own branded eBookstore directly to their end users and institutions. This allows the publisher to set their own price and redefines their relationships with resellers, and of course the discounts they offer.

While matters regarding DRM protection for content still remains debatable, this year we experienced more and more enquires from publishers and distributors regarding safeguarding of their digital content. The market is clearly a friendlier place for eBooks and we saw several publishers from different countries shopping for an eBook platform that allows them to deliver and sell their content as an aggregate set of titles via publisher branded portals. It was encouraging to note that most of them had researched the eBook platforms available in the marketplace, a clear indication that they are in the process of embracing this new age with enthusiasm. The internet and the cloud phenomena that powers global access of content through multiple devices continues to shape the publishing world and we are all excited about what the future holds.

On April 11th, I ran the Paris Marathon. An event that I trained for over the last six months.

As I was running the marathon, my mind went through all the effort that was needed to get ready for the race. Running 42 kilometers is not easy and it takes a toll on your body. The only way to be ready for it, is the preparation that is required months before the race. The preparation and the discipline to maintain your training schedule allows you to compete and potentially complete the race. My race was going well and I was on pace to get to my 4 hour goal when I hit the wall during the 38 km mark. My legs gave in and I was in severe pain. Physically my body was telling me to let up but mentally I knew that I could not stop because the finish line was so close. The last 4 kilometers was a mental vs. physical battle to get to the finish line. At the end I crossed the line achieving my time goal and gaining a personal victory for myself. Crossing the finish line was an incredible feeling of pure and unadulterated joy!

I realized while running the marathon that what we are building at Impelsys is also like a marathon.  We, at Impelsys have a clear goal in becoming the leader in supporting the global book publishing market to deliver and market their electronic content.  We are passionate and determined to get to the goal and win, not only for ourselves but for our publishing customers.  Our training in the “marathon of business” has been the effort that we have put over the last several years to study the transition of the publishing industry, to understand what traditional publishing was all about and to use this understanding to help them adapt and succeed in the electronic world.  In turn, helping them add revenues through new and previously unexplored business models and building the content delivery infrastructure for the online world.  Just as my marathon training required extreme discipline, achieving this vision too requires discipline, determination and an ever thirsty passion to succeed.

Our industry is a dynamic, ever-changing, ever-evolving one, where almost every day there is something new out there, something more that customers want and something better that someone else is doing.   In today’s competitive business world the secret ingredient to success is in having your consumers win. We have built our capabilities and dedicated our vision towards helping our clients’ win, by ensuring that their customers in turn win. We are determined and confident in getting to our finish line.

It’s been a month since the conference, and I still haven’t gotten over the whole “TOC experience”. My mind keeps going back to all the discussions we had, and I find myself constantly pondering over opinions expressed, predictions made and in general, visualizing what the outlook of our industry might look like few years down the line.

Having worked closely with the publishing industry for over a decade, it was both inspiring and exciting to see publishers from all around the world come together with the realization that change is here to stay. Encouraging, was to note how earnest publishers were towards understanding this change and the focus they have towards preparing themselves for the future.

In this blog, I would like to share a few anecdotes, and what I thought was especially interesting and defining for the future of our industry.  For the past ten years we have studied the dynamics of the publishing industry, its trends, changing reader habits and one session that struck an instant chord with me was by Peter Collingridge from Enhanced Editions. He describes the work he does as “tailor-making books for the iPhone, and the challenge that they set, on how to translate a book to a device in a way that creates a valuable new user experience and adds to the content. He highlighted the fact that the app was being offered as an ‘optional experience’. To quote him, “You don’t have to listen, or read and listen, or watch. Its how the reader wants it to be. We can build stuff around it and online – but the reading should be left between the reader and the content. The app is all about engagement with the content.” The key to their success here is their understanding and empathy towards the reader. His insight into reader behavior is an important lesson for all of us in the content business. The sure win sales strategy is to give your readers the content that they want.

Over the past couple of years we have seen the lightening quick pace at which the industry is evolving and this experience has helped us build innovative solutions such as reporting and data analytical tools that are helping publishers the world over take their publishing to a whole new level. As Tim O’Reilly mentioned in his session, today publishers have a better understanding of their markets with the help of data analytical tools and are building direct relationships with their readers. These tools enable publishers to put reader habits under the microscope, and use this information to tailor make content to suit the readers need. This and the ease through which they can convert their content into digital formats and deliver it through custom built platforms enable them to cash in on the opportunities that the web offers.

This year at TOC, I too had the opportunity to share my thoughts on ‘The new dynamics of publishing’ at the keynote and at a focused session on the ‘Next generation of ebooks’. Publishing has evolved, and now more than ever publishers need to focus on their core area of expertise - Content. Yet, understanding and exploiting the advancements in technology and reader demand and consumption habits could very well be the key factor that defines success. My belief is that in choosing the right strategic partners, publishers can remain focused on their core business, while still being able to implement the right technological strategies that keeps them at the top of their game.

Click here for presentation and video: The new dynamics of Publishing

The publishing industry is evolving at an astoundingly fast pace. Besides going digital, the industry is gradually transitioning from a b2b business model to a b2c model. This is largely due to the changing scenario of retail, distributions sales and marketing, all owing to the recent and widespread popularity of social networking or social media.
– Presented at the O’ Reilly Tools of Change Conference 2010, By Sameer Shariff, Founder and CEO of Impelsys Inc. (iPublishCentral)

Impelsys’ Virtual Sampling is an innovative and revolutionary solution that allows publishers to publish electronic samples prior to print. These electronic samples offer a faster, easier and more powerful method for teachers and school administrators to evaluate and search all programs appropriate for a particular curriculum, for all grade levels, eliminating the time-consuming page-by-page evaluation of educational material associated with print sampling.

This revolutionary solution comes with end-user features like full-text search, user personalization, alpha channel video etc. that aid in the program evaluation process. It also provides internal editorial staff and customers the flexibility to pick and choose chapters/content chunks from different ‘products’ and customize the product as per their needs

This innovative digital alternative to print samples helps publishers to reduce printing costs and distribution costs as well as total turnaround time.

Visit HMH’s virtual sampling page Read press release

Last Tuesday, we proudly announced that Sesame Workshop, the non-profit organization behind Sesame Street, has partnered with Impelsys to convert as many as 900 of its over 5,000 published books into eBooks. The deal got tremendous coverage in the media, that included a feature article in the Wall Street Journal which ran in the print edition of the WJS and on wsj.com. Impelsys was also featured in the Los Angeles Times, LiveMint, Gizmodo, MediaBistro and on ABC news.

We actively pursued this partnership with Sesame Street for more than a year because this deal represents the direction in which the industry is heading. The Kindle and Nook were important steps for the digital publishing industry, in the same way that Pong was a big step for the video game industry, but I contend that the best technology at the moment for digital books is one that most of us already have in our homes – the computer.

I believe that we can learn a great deal from the evolution of the video game industry. In 1975, Atari released the Home Pong console – a hardware-focused, one-dimensional product that captured our imaginations and helped spawn a multi-billion dollar worldwide industry. Pong was an important first step but in the end, the machine played one game and we needed gaming systems with more power, flexibility and interactivity.

The hardware (i.e. Xbox, Wii, PS3) remains important to this day, but its genius lies in the software that runs on these systems. For example, the Wii was a big development, but people loved it because we could go bowling in our living room or play tennis with our kids on a snowy day.

Whether playing Halo with a friend from China on PlayStation 3, doing exercises with your sister on Wii Fit or having Grover personally read for your 3-year old “The Monster at the end of this Book” on ebooks.Sesamestreet.org, consumers want a rich, interactive, 3D experiences, regardless of the gadget it comes in.

This partnership with Sesame Workshop is an important milestone for Impelsys and a great way to end a very productive 2009. I look forward to continuing to push the boundaries of digital publishing and providing publishers and content developers with technologies that enable interactivity and allow their businesses to grow in 2010 and beyond.