Posts Tagged ‘Impelsys’

London Book Fair: From enhancing eBooks to engaging readers

Tuesday, April 22nd, 2014

      
Impelsys‘ was at the London Book Fair early this month and the days after is always a time to recover, reflect and, this year, reminisce as the fair was held in the iconic Earls Court exhibition centre for the very last time.

Earls Court has been a familiar venue for fair goers for a generation and many of the digital companies born over the past 10 years will not have known anywhere else for this important showcase and meeting place for our industry.It also provides the perfect setting to meet and share information with other publishers of all sorts and sizes.

Impelsys‘ had all 3 days filled with meetings and demonstrations of our products and offerings to the publishing world. We came across many trade publishers, Association publishers & Institutes who were thinking about new ways to customize content for their end users digitally in ways that they cannot do with print books. We found many publishers committed to understanding their end-users through richer analytics solution for predictive analysis on content consumption, improve their systems of reader/member engagement leveraging ePub3, seamless content distribution through delivery platforms, rights & royalties management among others.

We appreciate & thank all publishers and Institutes, who participated in large number to our sponsored session on “Introduction to iPublishCentral & Case Studies of Successful eBook Strategies Leveraging iPublishCentral” at Digital Theatre, making it a success.

As we all know, Olympia will be home for upcoming LBF event. Its a promise of more space, natural light and new facilities making it an encouraging prospect to hold our heavy schedule of meetings and networking opportunities within.

We would like to extend our gratitude to all the wonderful people, we met at the London Book Fair this year, many new and familiar faces among them, and for making the last three days in this grand old building such a vibrant, positive and inspiring place to be. See you at Olympia in 2015!

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How Digital Reading and Adaptive Learning Are Revolutionizing Education

Wednesday, March 5th, 2014

A study conducted across the United States revealed that higher education institutions faced instructional and learning challenges—almost 25% of freshmen dropout of college in the first semester.

Full-time students today reportedly studied for an average of 14 hours per week, when compared to students in 1971, who studied for 24 hours per week.

The industry is observing a shift from just books to education. Publishers are looking at ways to offer content that enables highly adaptive learning experiences. The proportion of Americans reading ebooks in 2013 has shot up to 28% from 23% in 2012, paving way for the popularity of e-reading and e-learning.

Now, almost 50% of Americans have either a tablet or e-reader, up from 43% in 2013, and even more significantly from 2012.

With the rise in e-reader and tablet ownership, most users aged 18 and above use handheld devices for e-reading. This has proven to be beneficial for adaptive learning, with students carrying their iPads, tablets, and smartphones to classrooms.

Modern technology is transforming digital education beyond just online learning to a more personalized learning experience. It is expected that over the period 2013-2018, the global eLearning market will grow at a compound annual growth rate of 5.23%.

Adaptive learning is the latest trend to gain momentum in 2013. The concept is moderated and delivered based on the student’s knowledge consumption capability. It includes specifically designed targeted study paths that help enhance students’ understanding of subjects.

This is an expanding area of research and development, which uses sophisticated algorithm technology to continually assess students’ confidence levels, knowledge, and skills. It works in the similar way as that of the traditional form of teaching. Adaptive learning technology offers smart study tools to engage and assist students in their learning outside of the classroom. Moreover, it helps them in understanding the areas where improvement is required. Easily downloadable, it empowers students to drive their learning by this intelligently advanced technology. The system also keeps a track of individual student progress and, based on their performance, periodic progress reports are generated. It also supports instructors’ teaching goals. Many institutions are incorporating this modern method of learning.

Having collaborated with a number of big names in the publishing industry, we at Impelsys have gained insights about various reading and buying behaviors of readers across the world. By putting our wealth of experience and knowledge to work, we have developed our breakthrough platforms – iPublishCentral and KnowledgePlatform. With our platform solutions, we are anticipating a convergence in learning. We will soon be at a stage where through our range of flexible solutions, we will be able to empower publishers and educational institutions to not just deliver books but also deliver an online learning experience.

iPublishCentral offers enriched eBooks with a robust Learning Plan Integration (LPI). Our latest innovation of the LPI with eBooks takes digital learning to the next level. These eBooks empower publishers to offer a great interactive learning experience to readers. This helps readers access content from eBooks to create their own learning plan.

With learners and instructors consuming content online, adaptive learning is emerging as an efficient, flexible, and modern alternative for enhanced learning.

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Get Empowered Digitally

Thursday, January 9th, 2014

Now in its fifth year, the Digital Book World Conference and Expo is a renowned conference on digital publishing and its strategies. Organized by the F+W Media Inc., this conference will take place from 13 to 15 January 2014 at the Sheraton New York Hotel & Towers in New York, USA. Analyzing Amazon with a new view, change management for today’s book publisher, data driven decision making solutions, and investing in startups will be covered in the conference. Many affluent publishers and technology solution providers will be a part of this event. Participants can learn about practical, relevant and actionable programming on everything from eBook publishing and internet marketing to digital solutions for selling and marketing their books.

Impelsys, a leader in providing electronic content delivery solutions to the global publishing market will also be participating in the conference. Founder and CEO Sameer Shariff, who is a member of the panel discussion, will be delivering a note on “Building Direct Sales Relationships: Suppliers Helping Publishers Get There” on Jan 15, 2014 1:45pm. To gain insights on how Impelsys Inc. partnered with innovative start-up company Brain Hive to bring a new digital eBook solution to the K-12 education market, attend the case study session on Jan 14, 2014 at 12:00pm.

Be a part of the BISG session to gain insights into the transforming higher ed publishing using digital technology. There are also several other interesting sessions scheduled on Jan 13, 2014 where you can discover different ways to monetize on your publishing strategies.

We will be showcasing iPublishCentral 5.1, an enhanced version of our flagship product “iPublishCentral” in the event. This eBook delivery infrastructure solution has added features such as Library Model Functionality, Anytime, Anywhere Accessibility, Rich Data Analytics, to name a few. Meet our digital publishing experts at DBW Booth #7, to learn about different digital strategies and explore different ways to manage your content and eLearning solutions.

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Frankfurt Book Fair 2013: Digital is Growing Up!

Tuesday, October 22nd, 2013

I have been attending the Frankfurt Book Fair for many years now. Many of you might agree with me when I say that there was a definite decline in the hustle-bustle during the first few days of the “Messe.” Although despite the calm, one could easily spot the influence of digital publishing everywhere. I believe, we are witnessing a maturity in the industry today – a growth in eBook revenues, widespread acceptance of digital business models and maturity in digital publishing processes. It’s now safe to say that digital is growing up!

PWC’s 2013 reports state that the size of the U.S. eBook market is at a $4.6 billion and the print market has stumbled down to $10.7 billion from last year’s $11.8 billion. This data reflect that there has been a rise in digital consumption and also that more publishers are investing in eBooks confidently. While print is still a large chunk of their business, publishers have implanted strong digital pursuits to meet the growing demands of the industry. The fact that the Fair was calmer than the previous years shows us that publishers are a lot more in control of their digital plans. Everyone has their own initiatives going.

The calm also reflects that the sharp rise in digital that took the industry by storm over the last four-to-five years, has reached a stage of maturity. Digital won’t stop growing but the growth will be a lot more paced now. The slowdown in the manic growth in eBooks along with visible revenue results from their digital initiatives has comforted publishers as they now understand the medium better and are a lot more prepared to tackle digital challenges. What was once a 1%-to-2% share of their total book business revenues has now elevated to 20%-to-30% and in a couple of years from now is expected to be a 50% revenue generator for publishers around the world. This reflects the widespread acceptance of digital as a “must have” business model complementing their book business.

There is a maturity in digital processes as well. What publishers are looking at right now is how to bridge the gap and draw a perfect balance of both – print and digital business models. It’s important for to find solutions that can marry the two in a beneficial, complimenting manner. Within the digital business itself, publishers can open up multiple avenues to best suit their specific requirements. We have been working with some of the biggest publishers in the world and have witnessed the sequential change in their wish-list; starting from doing something ‘digital’ to catering to specific target audiences (retail/institutional) to working with us on innovative ways of promoting their online content and to making their content rich, reachable and remarkable (enhanced eBooks for devices).

All in all, the Impelsys team had a great time at the Fair and we noticed a reduction in digital anxiousness and an evident rise in digital acceptance. We were happy to be recognized as thought leaders and we — along with our customers — are very excited to push forward in connecting with our consumers through content digitally.

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eBook Marketing in a Long Tail World

Wednesday, February 29th, 2012

More than a million ebooks are expected to be published in 2012. This number is it set to grow exponentially. This huge increase in the number of ebooks published, poses a huge challenge for publishers. How can publishers gain the attention of their audiences in a crowd of choices and alternatives? How can publishers market their ebooks in a cost effective manner? What tools can publishers leverage to market their titles even has their marketing budgets shrinks?

Publishers on iPublishCentral who sell directly to end customers are provided with a number of tools to market their ebooks. An overview of all the marketing tools available on iPublishCentral is provided below:

Widget: It is equivalent to placing a banner advertisement on website or blog. It is possible to generate a widget for each title on iPublishCentral. This widget can then be placed on other blogs and websites to provide the target audience with information about the book.

The widget can be configured to provide links to sample content, table of contents, and links for the buying the ebook. To see a sample widget that has been posted by the author on a blog for the ebook – click here

ViewInside: Enables a prospective buyer to browse through an ebook before it is purchased. ViewInside can be generated for each title on iPublishCentral. The publisher can control which pages the potential buyer can read. To see a sample ViewInside created by one of the publishers on iPublishCentral – click here

Access Code: Enables a publisher to provide access to a specific title without buying the title on iPublishCentral. The publisher can generate access codes with specific built in controls for access on redemption – can specify duration for which title can be accessed after redemption, can control number of times an access code can be redeemed, can restrict redemption to a specific registered user. Access codes can be used for a variety of purposes like - providing access to a professor so that it can be adopted as a textbook for a class/course, providing access to an electronic copy of the book when a print book is sold.

Discount Coupons: Publishers can generate discount coupons to run a variety of marketing campaigns. Discount coupons of various types can be generated – provide discounts only when value of ebooks purchased is above a particular value (Example more than hundred dollars), provide discounts when number of ebooks purchased is above a specific number (Example more than five ebooks), or provide discounts on every purchase. Discounts can either be set at a fixed dollar value (Example ten dollars) or as a percentage of the total cart value (Example five percent)

Free ebooks: Publishers can also mark an ebook as free to attract the attention of a specific target market. Publisher can either make it mandatory for readers to register on the portal before reading the book or make it a frictionless experience by eliminating the registration process.

The team at iPublishCentral recognizes the critical role that marketing tools will play in the years ahead and continue to provide additional tools. Do you have any thoughts or ideas on additional marketing tools that can be incorporated iPublishCentral? Please share your thoughts and ideas with us - feedback at ipublishcentral dot com or pandith.jp at impelsys dot com.

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Amazon: Changing the publishing landscape

Friday, February 17th, 2012

Technology has penetrated  every industry and publishing industry is no exception. The sprawling giant ‘Amazon’ has tremendously expanded its ambitions this year and is now at a verge of adding some more to its kitty. Throughout the year, Amazon was in the news for various reasons like - mergers & acquisitions - and biggest among them was the release of the Kindle Fire.

Amazon was initially known only for selling ‘stuff’ and has now spread completely into eBook business by establishing its own hardware to promote the books. Amazon started 2011 with a bang, when Amazon.com sold more Kindle books than paperback books and towards the end of the year made its presence felt by aggressively quoting a lesser price for the Kindle Fire than the iPad 2. Here are some facts:

January: Amazon launched Amazon deals, a free iPhone App that provides an overview of daily deals to the customers.

March: Amazon joined the online music streaming business with Cloud Player, a music player that allows anyone to upload the music to Amazon’s servers and stream them on the web, an Android device, iPad or a Kindle Fire.

April: Amazon launched the Android equivalent of Apple’s App Store to improve the Google’s Android market shopping experience, the go-to store to purchase Android apps with unique test drive feature. Read more: http://mashable.com/2011/03/22/amazon-appstore-android/

May: Amazon hits the runway with MyHabit.com, a membership-only shopping site that offers sales up to 60% off clothes and accessories for men, women and children. The site also offers discounts on toys, beauty and home products. It was in this month that Amazon added a new member to the Kindle family: a 6-inch Kindle 3G. Only four years old, Amazon’s Kindle eBooks outsold physical books purchased on Amazon. For every 100 print books sold, 105 Kindle eBooks were sold. Amazon launched the Mac Downloads Store, a direct competitor to Apple’s Mac App Store.

June: In another European deal, Amazon acquired The Book Depository, a UK-based online bookseller that offers more than 6 million book titles and free delivery worldwide. Read more:http://mashable.com/2011/07/04/amazon-aquisition/

September: Details about Amazon’s Android-based tablet emerged ahead of Amazon’s press event.

November: Amazon’s Kindle eReaders and tablets sold exceptionally well on Black Friday, especially the Kindle Fire, which was the bestselling product on Amazon.com that day. Read more:http://mashable.com/2011/11/28/black-friday-kindle/

December: Amazon Publishing Acquires Children’s Imprint Marshall Cavendish. Read more:http://www.mediabistro.com/galleycat/amazon-buys-450-marshall-cavendish-childrens-books_b43471

With the publishing industry evolving ever so dynamically, Amazon seems to be seizing the opportunity to captivate as big a market as it can through diversified strategies and plans. Now the big question here is, will the publishers and literary agents be able to withstand such a change and challenge?

With Amazon having gained the experience and power to develop, publish and distribute its own books, it will be interesting to study its relevance in the publishing circle.  Amazon has changed the landscape of the publishing industry totally by having its say in all spheres and it is clear now that we have entered a “dynamic world of publishing”.

This article was featured in the iPublishCentral Newsletter. To subscribe to our newsletters, write to us at marketing@impelsys.com

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Multi Format Support on iPublishCentral

Friday, February 17th, 2012

Wishing you a happy, healthy and prosperous 2012!

One of the key themes for updates to iPublishCentral in 2011 was support for reading of eBooks on a variety of devices like the iPad, iPhone, Android tablets, and Android smartphones. Smaller screen sizes on these devices makes it very difficult to read “fixed-format” content (like PDF) that is intended for larger screen resolutions. The solution to this problem is to provide content in formats like EPUB that re-flows or automatically adapts to fit the display resolution of the device on which it is being read. As consumption of eBooks on mobile devices is increasing, it is imperative for publishers to make their content available in a variety of formats so that their customers can read on a device that they prefer.

iPublishCentral now makes it possible to associate multiple file formats with an eBook. An eBook on iPublishCentral can be made available for sale in PDF, EPUB, and mobi file formats. Publisher can configure an appropriate file format to be delivered based on the device on which it will be read.

For example, iPublishCentral can be configured to deliver the eBook in EPUB file format when the eBook is accessed from an iPad and deliver the eBook in PDF file format when it is being accessed from a laptop or a computer. Multi format support also ensures that there is a single listing of the product on the end user portal.

Publishers are also provided the flexibility of pricing the different file formats either independently or as a bundle. For example, a publisher can decide to price a title at $10 for reading on the iPhone, iPad, and computers/laptops by making the PDF and EPUB file formats available for that price. Alternatively, the publisher can price the same title at $5 for reading on the computer/laptop by only providing the PDF format of the title and $7 for reading on the iPhone and iPad by only providing the EPUB format of the title.

In order to enable customers to read eBooks after purchase, iPublishCentral provides dedicated apps for reading on the computer/laptops, iPad, iPhone and Android smartphones, and Android tablets. iPublishCentral will continue to support new and emerging trends to stay relevant to the needs of publishers and end users.

Please share your thoughts on trends that will become important in future ipublishcentral dot com or pandith.jp at impelsys dot com

This article was featured in the iPublishCentral Newsletter. To subscribe to our newsletters, write to us at marketing@impelsys.com

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Understanding the ‘Readership’ paradigm

Friday, February 17th, 2012

To know  your readers better, it’s important to peep into the readership paradigm and understand the dynamics of a reader’s mind. We have tried to collate certain attributes that largely explain how important it is to know your readers before formulating a strategy to even reach them.

  • Understanding the reader’s experience

To better formulate your plans, the best way to start is to understand the reader behavior patterns and stay updated of the key industry trends.  It is absolutely essential to buy books from different retailers, download them on to your device and read them. This is a relatively a small monetary investment compared to the insights you will receive in doing so.

  • Adapt the technology that readers are using

To best reflect the technology adoption in your digital publishing assets, the first step is to understand the technology that the readers are skewed towards. It’s important to understand the metrics of how and where most of the readers are reading their books today. The winning side is the one that will embrace the new technologies, and figure out how to leverage them into revenue.

  • Track your readers online

To better understand what your readers are reading and what topics they are following, it’s important to track them where they are – Online. Publisher analytics has gained momentum. Your readers are more than Google Analytics’ “Unique Visitors” and “Page Views.” They are people with unique backgrounds, needs, and wants. They have problems for which they visit your blog to get solutions. Many of your readers are like-minded individuals having similar needs and desires. However, the keyword here is “individual”. Each reader will view your content within their own context. To be successful, you need to be aware not just of needs and wants but of context so you offer the right solutions for your readers.

Become a Reader

The best way to understand you readers is to become one!

Not knowing much about your readers brings extreme struggle to provide relevant and valuable content and information, which will eventually translate into inability to build readership, authority and generate income.  The best way to interpret your readers and understand their reading habits more clearly, still remains to be in becoming a reader of your own content.

This article was featured in the iPublishCentral Newsletter. To subscribe to our newsletters, write to us at marketing@impelsys.com

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Apple Sets its Sights on the eTextbook Market

Friday, January 20th, 2012

On January 19th, Apple set off shockwaves in the educational publishing world when it unveiled its new iBooks 2 software platform. The latest version of iBooks made headlines because it represents Apple’s initial foray into the world of eTextbooks.

Phil Schiller, Apple’s senior vice president of worldwide marketing, made the company’s ambitions crystal clear during his remarks at the Guggenheim Museum in New York: “We want to reinvent the textbook,” said Schiller. He explained that all eTextbooks sold through the new iPad app are priced at $14.99 or less, a huge contrast to the high-priced paper books that currently fill college bookstores.

Apple’s announcement of their entry into the eTextbook market – in which they are initially partnering with leading publishers Pearson, McGraw Hill and Houghton Mifflin – has created a wave of speculation as to what it means for everyone involved in the textbook market. What is clear is that it will create a surge in the adoption of the iPad, which will put it further ahead of its rivals in the tablet space. More importantly, Apple’s move has raised the bar by addressing users directly with the creation of a highly rich and interactive reading experience at a low price point.

Just as the emergence of the Kindle accelerated the adoption of eBooks for the trade publishing market, we see this initiative as having a massive positive impact on the adoption of eTextbooks within the student community. Publishers now have a huge opportunity to enhance their content and optimize their delivery to the iPad, thereby tapping into the fastest growing market in 2012.

We anticipate that there will be a surge in demand by publishers to create rich textbooks in the iBookstore and to scale production cost-effectively. We also believe that publishers who create iBooks 2 will want the same functionality across all other mobile devices. Moreover, Apple’s announcement will create another significant channel for eBook sales. Publishers should look to be present in all possible sales channels and continue to build direct relationships with their end users by delivering their eBooks through their own platforms – ideally, platforms that are mobile device agnostic.

In response to this rapidly emerging growth opportunity for publishers, we will soon be announcing a comprehensive service offering for publishers who are seeking to leverage this additional channel on the iBookstore. We believe that our 10 years of experience building eTextbooks and related multimedia applications for book publishers ideally position Impelsys to support iBooks authors and publishers so they can realize the full potential of this new software.

This is an extremely significant initiative by Apple and represents a tremendous opportunity for publishers globally. For more information on our thoughts regarding iBooks 2, our services and how we can help you, please email me at sshariff@impelsys.com.

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ePub3 and HTML5 – Enhancing the eReader compatibility

Wednesday, November 9th, 2011

There are many reasons that eReaders and eBooks are changing the publishing landscape. As with any technology, early generations of software and hardware have led to continuous improvement over time. The technology behind eBooks is no exception.

The new ePub3 standard reveals the scope of ePub in the current technology trend with a move to HTML5 based content and key emerging technological advancements in all means. The ePub3 with HTML5 support provides rich media experience & interactivity, layout enhancements, global languages support and accessibility improvements.  So we hope to see all the features like video & audio embedding, metadata, linking, navigation, multimedia, font, scripting, text to speech, dynamic layouts, semantic mark-ups, etc., in an ePub with help of ePub3. This also provides opportunities for application developers to create eBook readers for web and mobile platforms.

While enthusiasts were analysing and trying to understand the specifications, I had an opportunity to work on a sample for the ePub3.  As a team, we have been working on all of the ePub3 features currently supported by the iPad. Below are the listings of the samples we have created using the latest ePub3 standards.

Video: Video can now be embedded in eBooks. Video spec: H.264 (a way of encoding video that’s free to use, but not public domain) is video standard right now, but there is a possibility of open standard by end of this year, that may change to another encoding which might be WebM, which is royalty-free.

Audio: Audio passages can also be embedded in eBooks, and ePub3 is better at adopting the current DAISY accessibility standards, making eReaders more useful to visually challenged users.

Interactivity:  An interactive ePub can act more like an app than a document, and can include features like pop-ups for images, tables, bibliography references, etc activated by clicking on words in the text.

Global language support:  Includes vertical writing, and writing from left-to-right and right-to-left.

Multi-column layout: A feature that will greatly enhance cookbooks and coffee table books.

Hyphenation: This helps page formatting, particularly in justified text, and avoids very tight or very loose lines of text.

Embedded fonts: This provides lot of opportunities to use any fonts in an eBook.

Improved accessibility:  The new NAV formats supersedes the NCX format (ePub2) by providing enhanced navigation within the eBook, improving the reader’s ability to jump to specific chapters, pages, and passages.

MathML: A mathematical specification that provides greater opportunities for textbook publishers to convert and publish texts as eBooks and also provides 100% searchable content which was not there in ePub2 where all maths are coded as images.

Compatibility

ePub3 readers will be backward compatible, meaning they will be able to read eBooks created in the ePub2 format. But ePub2 readers will not be able to read ePub3 documents, as there are structural, non-compatible changes between ePub2 and ePub3.

Would like to hear your thoughts on this emerging standard and your experiences that made things work better with ePub3. Please do share your experiences by writing to us at info@ipublishcentral.com

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