Impelsys has been a part of BEA for many years now. What is North America’s largest publishing event is a key networking platform for us where we also showcase our solutions.
BEA’s focus this year was new titles published by major trade publishers such as HarperCollins, Simon & Schuster, and McGraw-Hill. BEA also launched BookCon, an event for readers and the general public to meet prominent authors and celebrities and have them autograph a copy of their books. BookCon, modeled after the annual ComicCon meeting held in Las Vegas for comic books and graphic novels, will be a permanent part of BEA in the coming years. The event, attended by over 11,000 publishers was a great success.
Impelsys‘ had three busy days filled with demos and meetings. We showcased our platform solutions – iPublishCentral and KnowledgePlatform – to highlight our capabilities to build successful digital strategies for any kind of content. We came across many publishers with digital concerns and queries. While some publishers were looking to understand their end-users’ buying patterns through richer predictive analytics, a few others showed curiosity in leveraging EPUB3 to improve reader/member engagement. On the whole, everyone wanted to find out more about seamless content distribution, multi-platform delivery and content marketing.
The industry has evolved to a huge extent since the advent of eBooks many years ago. The questions now are specific, the challenges are complex and the decision making is very well thought-out. BEA reflected the digital maturity that has occurred in the publishing industry and it was a pleasure to observe that technological advancement is no longer a threat but a strategic part of annual business plans.
All in all, as always, BEA 2014 was an exciting experience and a successful event for us and we hope it was the same for you too!