Posts Tagged ‘ipublishcentral’

Impelsys exhibits at the BookExpo America 2014

Wednesday, June 11th, 2014

Impelsys has been a part of BEA for many years now. What is North America’s largest publishing event is a key networking platform for us where we also showcase our solutions.

BEA’s focus this year was new titles published by major trade publishers such as HarperCollins, Simon & Schuster, and McGraw-Hill. BEA also launched BookCon, an event for readers and the general public to meet prominent authors and celebrities and have them autograph a copy of their books. BookCon, modeled after the annual ComicCon meeting held in Las Vegas for comic books and graphic novels, will be a permanent part of BEA in the coming years. The event, attended by over 11,000 publishers was a great success.

Impelsys‘ had three busy days filled with demos and meetings. We showcased our platform solutions – iPublishCentral and KnowledgePlatform – to highlight our capabilities to build successful digital strategies for any kind of content. We came across many publishers with digital concerns and queries. While some publishers were looking to understand their end-users’ buying patterns through richer predictive analytics, a few others showed curiosity in leveraging EPUB3 to improve reader/member engagement. On the whole, everyone wanted to find out more about seamless content distribution, multi-platform delivery and content marketing.

The industry has evolved to a huge extent since the advent of eBooks many years ago. The questions now are specific, the challenges are complex and the decision making is very well thought-out. BEA reflected the digital maturity that has occurred in the publishing industry and it was a pleasure to observe that technological advancement is no longer a threat but a strategic part of annual business plans.

All in all, as always, BEA 2014 was an exciting experience and a successful event for us and we hope it was the same for you too!

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Helping Associations and Society Publishers Optimize their Digital Assets

Monday, May 12th, 2014

Helping Associations and Society Publishers Optimize their Digital Assets

The boom in e-books is undeniable. According to PWC, consumer and educational e-books will account for 22% of all books sold globally, increasing from 9% in 2012. Publishers and learning organizations are adapting to the growing needs of their e-book patrons.

As a special group, association and society publishers are using e-books to expand services to their professional members. What trends do we see in this market?  Three come to mind:

1. Integration of learning management systems with content management systems.  This development is particularly important for organizations that currently provide certification or credentialing for professionals, or that want to explore the emerging interface between instructional systems and e-content.

Many association and society publishers are successfully adapting to this dynamic shift by incorporating innovative technology. Publishers can build a portal based on their educational missions. This can help them easily manage the complex content and online learning requirements of their members. Through the portal, patrons can also customize pages based on their content interests at a chapter or title level, personalize their content by putting together content from different books and journals, and even take tests online.

2. Continued experimentation with different business models, especially e-book subscription models that allow members to access resources for one annual subscription price. There are several platforms that can be used to create branded e-bookstores to help publishers warehouse, deliver, distribute, market, and sell their e-books to readers. A few platforms also sell e-content directly to institutes, libraries, hospitals, and clinics, further adding to the association’s non-dues revenue.

3. Greater interest in rich content for enhanced presentations, interactivity, and greater functionality, especially in areas of science with complex graphical and mathematical requirements. E-books with rich visual media, enhanced TOCs, and learning paths offer a highly effective, enhanced learning experience with reduced cognitive strain. Rich content, at the same time, ensures higher degrees of content engagement. Coupled with analytics, these features can help publishers shape their marketing decisions and improve digital content profitability.

It is important for association and society publishers to find the right technology partner who can offer solutions to leverage technology in their content. Over the years, Impelsys has accumulated rich experience and immense domain expertise to effectively solve the complex content requirements of publishers. iPublishCentral, our SaaS-based e-book delivery infrastructure platform and KnowledgePlatform, our customized content portal solution - are testimony to the fact that our solutions are aptly poised to cater to the dynamic technological advancements and changing reading behaviors.

This blog was featured in Digital Book World: http://www.digitalbookworld.com/2014/helping-associations-and-society-publishers-optimize-their-digital-assets/

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London Book Fair: From enhancing eBooks to engaging readers

Tuesday, April 22nd, 2014

      
Impelsys‘ was at the London Book Fair early this month and the days after is always a time to recover, reflect and, this year, reminisce as the fair was held in the iconic Earls Court exhibition centre for the very last time.

Earls Court has been a familiar venue for fair goers for a generation and many of the digital companies born over the past 10 years will not have known anywhere else for this important showcase and meeting place for our industry.It also provides the perfect setting to meet and share information with other publishers of all sorts and sizes.

Impelsys‘ had all 3 days filled with meetings and demonstrations of our products and offerings to the publishing world. We came across many trade publishers, Association publishers & Institutes who were thinking about new ways to customize content for their end users digitally in ways that they cannot do with print books. We found many publishers committed to understanding their end-users through richer analytics solution for predictive analysis on content consumption, improve their systems of reader/member engagement leveraging ePub3, seamless content distribution through delivery platforms, rights & royalties management among others.

We appreciate & thank all publishers and Institutes, who participated in large number to our sponsored session on “Introduction to iPublishCentral & Case Studies of Successful eBook Strategies Leveraging iPublishCentral” at Digital Theatre, making it a success.

As we all know, Olympia will be home for upcoming LBF event. Its a promise of more space, natural light and new facilities making it an encouraging prospect to hold our heavy schedule of meetings and networking opportunities within.

We would like to extend our gratitude to all the wonderful people, we met at the London Book Fair this year, many new and familiar faces among them, and for making the last three days in this grand old building such a vibrant, positive and inspiring place to be. See you at Olympia in 2015!

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Get Empowered Digitally

Thursday, January 9th, 2014

Now in its fifth year, the Digital Book World Conference and Expo is a renowned conference on digital publishing and its strategies. Organized by the F+W Media Inc., this conference will take place from 13 to 15 January 2014 at the Sheraton New York Hotel & Towers in New York, USA. Analyzing Amazon with a new view, change management for today’s book publisher, data driven decision making solutions, and investing in startups will be covered in the conference. Many affluent publishers and technology solution providers will be a part of this event. Participants can learn about practical, relevant and actionable programming on everything from eBook publishing and internet marketing to digital solutions for selling and marketing their books.

Impelsys, a leader in providing electronic content delivery solutions to the global publishing market will also be participating in the conference. Founder and CEO Sameer Shariff, who is a member of the panel discussion, will be delivering a note on “Building Direct Sales Relationships: Suppliers Helping Publishers Get There” on Jan 15, 2014 1:45pm. To gain insights on how Impelsys Inc. partnered with innovative start-up company Brain Hive to bring a new digital eBook solution to the K-12 education market, attend the case study session on Jan 14, 2014 at 12:00pm.

Be a part of the BISG session to gain insights into the transforming higher ed publishing using digital technology. There are also several other interesting sessions scheduled on Jan 13, 2014 where you can discover different ways to monetize on your publishing strategies.

We will be showcasing iPublishCentral 5.1, an enhanced version of our flagship product “iPublishCentral” in the event. This eBook delivery infrastructure solution has added features such as Library Model Functionality, Anytime, Anywhere Accessibility, Rich Data Analytics, to name a few. Meet our digital publishing experts at DBW Booth #7, to learn about different digital strategies and explore different ways to manage your content and eLearning solutions.

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Frankfurt Book Fair 2013: Digital is Growing Up!

Tuesday, October 22nd, 2013

I have been attending the Frankfurt Book Fair for many years now. Many of you might agree with me when I say that there was a definite decline in the hustle-bustle during the first few days of the “Messe.” Although despite the calm, one could easily spot the influence of digital publishing everywhere. I believe, we are witnessing a maturity in the industry today – a growth in eBook revenues, widespread acceptance of digital business models and maturity in digital publishing processes. It’s now safe to say that digital is growing up!

PWC’s 2013 reports state that the size of the U.S. eBook market is at a $4.6 billion and the print market has stumbled down to $10.7 billion from last year’s $11.8 billion. This data reflect that there has been a rise in digital consumption and also that more publishers are investing in eBooks confidently. While print is still a large chunk of their business, publishers have implanted strong digital pursuits to meet the growing demands of the industry. The fact that the Fair was calmer than the previous years shows us that publishers are a lot more in control of their digital plans. Everyone has their own initiatives going.

The calm also reflects that the sharp rise in digital that took the industry by storm over the last four-to-five years, has reached a stage of maturity. Digital won’t stop growing but the growth will be a lot more paced now. The slowdown in the manic growth in eBooks along with visible revenue results from their digital initiatives has comforted publishers as they now understand the medium better and are a lot more prepared to tackle digital challenges. What was once a 1%-to-2% share of their total book business revenues has now elevated to 20%-to-30% and in a couple of years from now is expected to be a 50% revenue generator for publishers around the world. This reflects the widespread acceptance of digital as a “must have” business model complementing their book business.

There is a maturity in digital processes as well. What publishers are looking at right now is how to bridge the gap and draw a perfect balance of both – print and digital business models. It’s important for to find solutions that can marry the two in a beneficial, complimenting manner. Within the digital business itself, publishers can open up multiple avenues to best suit their specific requirements. We have been working with some of the biggest publishers in the world and have witnessed the sequential change in their wish-list; starting from doing something ‘digital’ to catering to specific target audiences (retail/institutional) to working with us on innovative ways of promoting their online content and to making their content rich, reachable and remarkable (enhanced eBooks for devices).

All in all, the Impelsys team had a great time at the Fair and we noticed a reduction in digital anxiousness and an evident rise in digital acceptance. We were happy to be recognized as thought leaders and we — along with our customers — are very excited to push forward in connecting with our consumers through content digitally.

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eBook Marketing in a Long Tail World

Wednesday, February 29th, 2012

More than a million ebooks are expected to be published in 2012. This number is it set to grow exponentially. This huge increase in the number of ebooks published, poses a huge challenge for publishers. How can publishers gain the attention of their audiences in a crowd of choices and alternatives? How can publishers market their ebooks in a cost effective manner? What tools can publishers leverage to market their titles even has their marketing budgets shrinks?

Publishers on iPublishCentral who sell directly to end customers are provided with a number of tools to market their ebooks. An overview of all the marketing tools available on iPublishCentral is provided below:

Widget: It is equivalent to placing a banner advertisement on website or blog. It is possible to generate a widget for each title on iPublishCentral. This widget can then be placed on other blogs and websites to provide the target audience with information about the book.

The widget can be configured to provide links to sample content, table of contents, and links for the buying the ebook. To see a sample widget that has been posted by the author on a blog for the ebook – click here

ViewInside: Enables a prospective buyer to browse through an ebook before it is purchased. ViewInside can be generated for each title on iPublishCentral. The publisher can control which pages the potential buyer can read. To see a sample ViewInside created by one of the publishers on iPublishCentral – click here

Access Code: Enables a publisher to provide access to a specific title without buying the title on iPublishCentral. The publisher can generate access codes with specific built in controls for access on redemption – can specify duration for which title can be accessed after redemption, can control number of times an access code can be redeemed, can restrict redemption to a specific registered user. Access codes can be used for a variety of purposes like - providing access to a professor so that it can be adopted as a textbook for a class/course, providing access to an electronic copy of the book when a print book is sold.

Discount Coupons: Publishers can generate discount coupons to run a variety of marketing campaigns. Discount coupons of various types can be generated – provide discounts only when value of ebooks purchased is above a particular value (Example more than hundred dollars), provide discounts when number of ebooks purchased is above a specific number (Example more than five ebooks), or provide discounts on every purchase. Discounts can either be set at a fixed dollar value (Example ten dollars) or as a percentage of the total cart value (Example five percent)

Free ebooks: Publishers can also mark an ebook as free to attract the attention of a specific target market. Publisher can either make it mandatory for readers to register on the portal before reading the book or make it a frictionless experience by eliminating the registration process.

The team at iPublishCentral recognizes the critical role that marketing tools will play in the years ahead and continue to provide additional tools. Do you have any thoughts or ideas on additional marketing tools that can be incorporated iPublishCentral? Please share your thoughts and ideas with us - feedback at ipublishcentral dot com or pandith.jp at impelsys dot com.

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Amazon: Changing the publishing landscape

Friday, February 17th, 2012

Technology has penetrated  every industry and publishing industry is no exception. The sprawling giant ‘Amazon’ has tremendously expanded its ambitions this year and is now at a verge of adding some more to its kitty. Throughout the year, Amazon was in the news for various reasons like - mergers & acquisitions - and biggest among them was the release of the Kindle Fire.

Amazon was initially known only for selling ‘stuff’ and has now spread completely into eBook business by establishing its own hardware to promote the books. Amazon started 2011 with a bang, when Amazon.com sold more Kindle books than paperback books and towards the end of the year made its presence felt by aggressively quoting a lesser price for the Kindle Fire than the iPad 2. Here are some facts:

January: Amazon launched Amazon deals, a free iPhone App that provides an overview of daily deals to the customers.

March: Amazon joined the online music streaming business with Cloud Player, a music player that allows anyone to upload the music to Amazon’s servers and stream them on the web, an Android device, iPad or a Kindle Fire.

April: Amazon launched the Android equivalent of Apple’s App Store to improve the Google’s Android market shopping experience, the go-to store to purchase Android apps with unique test drive feature. Read more: http://mashable.com/2011/03/22/amazon-appstore-android/

May: Amazon hits the runway with MyHabit.com, a membership-only shopping site that offers sales up to 60% off clothes and accessories for men, women and children. The site also offers discounts on toys, beauty and home products. It was in this month that Amazon added a new member to the Kindle family: a 6-inch Kindle 3G. Only four years old, Amazon’s Kindle eBooks outsold physical books purchased on Amazon. For every 100 print books sold, 105 Kindle eBooks were sold. Amazon launched the Mac Downloads Store, a direct competitor to Apple’s Mac App Store.

June: In another European deal, Amazon acquired The Book Depository, a UK-based online bookseller that offers more than 6 million book titles and free delivery worldwide. Read more:http://mashable.com/2011/07/04/amazon-aquisition/

September: Details about Amazon’s Android-based tablet emerged ahead of Amazon’s press event.

November: Amazon’s Kindle eReaders and tablets sold exceptionally well on Black Friday, especially the Kindle Fire, which was the bestselling product on Amazon.com that day. Read more:http://mashable.com/2011/11/28/black-friday-kindle/

December: Amazon Publishing Acquires Children’s Imprint Marshall Cavendish. Read more:http://www.mediabistro.com/galleycat/amazon-buys-450-marshall-cavendish-childrens-books_b43471

With the publishing industry evolving ever so dynamically, Amazon seems to be seizing the opportunity to captivate as big a market as it can through diversified strategies and plans. Now the big question here is, will the publishers and literary agents be able to withstand such a change and challenge?

With Amazon having gained the experience and power to develop, publish and distribute its own books, it will be interesting to study its relevance in the publishing circle.  Amazon has changed the landscape of the publishing industry totally by having its say in all spheres and it is clear now that we have entered a “dynamic world of publishing”.

This article was featured in the iPublishCentral Newsletter. To subscribe to our newsletters, write to us at marketing@impelsys.com

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Multi Format Support on iPublishCentral

Friday, February 17th, 2012

Wishing you a happy, healthy and prosperous 2012!

One of the key themes for updates to iPublishCentral in 2011 was support for reading of eBooks on a variety of devices like the iPad, iPhone, Android tablets, and Android smartphones. Smaller screen sizes on these devices makes it very difficult to read “fixed-format” content (like PDF) that is intended for larger screen resolutions. The solution to this problem is to provide content in formats like EPUB that re-flows or automatically adapts to fit the display resolution of the device on which it is being read. As consumption of eBooks on mobile devices is increasing, it is imperative for publishers to make their content available in a variety of formats so that their customers can read on a device that they prefer.

iPublishCentral now makes it possible to associate multiple file formats with an eBook. An eBook on iPublishCentral can be made available for sale in PDF, EPUB, and mobi file formats. Publisher can configure an appropriate file format to be delivered based on the device on which it will be read.

For example, iPublishCentral can be configured to deliver the eBook in EPUB file format when the eBook is accessed from an iPad and deliver the eBook in PDF file format when it is being accessed from a laptop or a computer. Multi format support also ensures that there is a single listing of the product on the end user portal.

Publishers are also provided the flexibility of pricing the different file formats either independently or as a bundle. For example, a publisher can decide to price a title at $10 for reading on the iPhone, iPad, and computers/laptops by making the PDF and EPUB file formats available for that price. Alternatively, the publisher can price the same title at $5 for reading on the computer/laptop by only providing the PDF format of the title and $7 for reading on the iPhone and iPad by only providing the EPUB format of the title.

In order to enable customers to read eBooks after purchase, iPublishCentral provides dedicated apps for reading on the computer/laptops, iPad, iPhone and Android smartphones, and Android tablets. iPublishCentral will continue to support new and emerging trends to stay relevant to the needs of publishers and end users.

Please share your thoughts on trends that will become important in future ipublishcentral dot com or pandith.jp at impelsys dot com

This article was featured in the iPublishCentral Newsletter. To subscribe to our newsletters, write to us at marketing@impelsys.com

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Understanding the ‘Readership’ paradigm

Friday, February 17th, 2012

To know  your readers better, it’s important to peep into the readership paradigm and understand the dynamics of a reader’s mind. We have tried to collate certain attributes that largely explain how important it is to know your readers before formulating a strategy to even reach them.

  • Understanding the reader’s experience

To better formulate your plans, the best way to start is to understand the reader behavior patterns and stay updated of the key industry trends.  It is absolutely essential to buy books from different retailers, download them on to your device and read them. This is a relatively a small monetary investment compared to the insights you will receive in doing so.

  • Adapt the technology that readers are using

To best reflect the technology adoption in your digital publishing assets, the first step is to understand the technology that the readers are skewed towards. It’s important to understand the metrics of how and where most of the readers are reading their books today. The winning side is the one that will embrace the new technologies, and figure out how to leverage them into revenue.

  • Track your readers online

To better understand what your readers are reading and what topics they are following, it’s important to track them where they are – Online. Publisher analytics has gained momentum. Your readers are more than Google Analytics’ “Unique Visitors” and “Page Views.” They are people with unique backgrounds, needs, and wants. They have problems for which they visit your blog to get solutions. Many of your readers are like-minded individuals having similar needs and desires. However, the keyword here is “individual”. Each reader will view your content within their own context. To be successful, you need to be aware not just of needs and wants but of context so you offer the right solutions for your readers.

Become a Reader

The best way to understand you readers is to become one!

Not knowing much about your readers brings extreme struggle to provide relevant and valuable content and information, which will eventually translate into inability to build readership, authority and generate income.  The best way to interpret your readers and understand their reading habits more clearly, still remains to be in becoming a reader of your own content.

This article was featured in the iPublishCentral Newsletter. To subscribe to our newsletters, write to us at marketing@impelsys.com

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Apple Sets its Sights on the eTextbook Market

Friday, January 20th, 2012

On January 19th, Apple set off shockwaves in the educational publishing world when it unveiled its new iBooks 2 software platform. The latest version of iBooks made headlines because it represents Apple’s initial foray into the world of eTextbooks.

Phil Schiller, Apple’s senior vice president of worldwide marketing, made the company’s ambitions crystal clear during his remarks at the Guggenheim Museum in New York: “We want to reinvent the textbook,” said Schiller. He explained that all eTextbooks sold through the new iPad app are priced at $14.99 or less, a huge contrast to the high-priced paper books that currently fill college bookstores.

Apple’s announcement of their entry into the eTextbook market – in which they are initially partnering with leading publishers Pearson, McGraw Hill and Houghton Mifflin – has created a wave of speculation as to what it means for everyone involved in the textbook market. What is clear is that it will create a surge in the adoption of the iPad, which will put it further ahead of its rivals in the tablet space. More importantly, Apple’s move has raised the bar by addressing users directly with the creation of a highly rich and interactive reading experience at a low price point.

Just as the emergence of the Kindle accelerated the adoption of eBooks for the trade publishing market, we see this initiative as having a massive positive impact on the adoption of eTextbooks within the student community. Publishers now have a huge opportunity to enhance their content and optimize their delivery to the iPad, thereby tapping into the fastest growing market in 2012.

We anticipate that there will be a surge in demand by publishers to create rich textbooks in the iBookstore and to scale production cost-effectively. We also believe that publishers who create iBooks 2 will want the same functionality across all other mobile devices. Moreover, Apple’s announcement will create another significant channel for eBook sales. Publishers should look to be present in all possible sales channels and continue to build direct relationships with their end users by delivering their eBooks through their own platforms – ideally, platforms that are mobile device agnostic.

In response to this rapidly emerging growth opportunity for publishers, we will soon be announcing a comprehensive service offering for publishers who are seeking to leverage this additional channel on the iBookstore. We believe that our 10 years of experience building eTextbooks and related multimedia applications for book publishers ideally position Impelsys to support iBooks authors and publishers so they can realize the full potential of this new software.

This is an extremely significant initiative by Apple and represents a tremendous opportunity for publishers globally. For more information on our thoughts regarding iBooks 2, our services and how we can help you, please email me at sshariff@impelsys.com.

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