Posts Tagged ‘online books’

App it!

Thursday, May 23rd, 2013

The modern era of mobile Apps is just a few years old but their usage continues to grow at a phenomenal pace. With the boom in eBook technology and increase in the number of mobile devices sold worldwide, more and more readers are consuming content online.  The craze for new age devices like tablets, eBook Readers and hand-held devices has shot up. It has become important for publishers to constantly track the reader behavior and hunt the best ways to reach the target audience for their eBooks. Amidst the various options available in the Mobile market today, publishers have to make a wise choice for making their assets mobile.

eBooks industry is steadily embracing the digital growth and has become one of the dominating categories in the App store market. As more readers are accessing content online, it is becoming increasingly important for publishers to offer their content on variety of platforms. It should not be of surprise, that the publishers are turning to Apps as a possible product option for books moving a step forward. This has led to another movement towards enhanced books, particularly as Apps for hand-held devices including smartphones, iOS & Android devices and other tablets.

Creating and delivering books for devices is an enormous challenge, and different publishers handle aspects differently. Along with the possibility of making the content easily accessible online, the Apps are also being used to make the content rich and engaging. Not only this, the interactivity included in the Apps moves the narrative along in a meaningful manner.

An eBookStore as an App gives publishers the power to make titles available to their readers as an individual App available on the App stores (iTunes, Google Play etc.). With the eBookStore App, publishers can host a branded bookstore on hand-held devices. These branded Apps will be listed by publishers for free download from the App stores. Through the App solution, readers can now download and read their favorite titles on the hand-held devices. The Apps also empower publishers to offer much more enhanced and interactive eBook content to the end users.

Perhaps some the interesting features that make eBookStore as an App actually exciting are:

·It supports an entire catalog of eBooks made available by the publisher

·It helps the publisher to establish direct relationships with the readers

·Enables customization, where the publisher can display their logo and branding colors and choose the functionality that is required in an App

iPublishCentral contributes actively to the iOS and Android based smartphones through cutting-edge Apps for mobile devices. Through our continuous efforts to provide the best-in-class services to our customers, we strive to keep our offerings updated and at par with the changing market dynamics. iPublishCentral offers mobile Apps to publishers to have a fully-fledged mobile strategy, and choose to either offer stand-alone Apps for Android devices, for single titles or an entire collection/catalog of eBooks. We have developed more than hundreds of customized and unique App solutions for many of the leading publishers across the globe. Some of the renowned retail sites that we support are – AAP eBooks, HIMSS eBooks, Thieme Bookshelf, Sesame Street, AAOS eBooks, Artiste Network etc.

Along with facilitating eBookstore as an App, we also offer individual books as an App for Android devices. Having an eBook as an App can help you feature the titles/bestsellers as individual branded Apps and gain the advantage of using a customizable framework to quickly create individual title Apps. It also helps you understand your customers better through opt-in programs that help you establish direct relationships with your readers and enable you to collect anonymous usage statistics. It also helps you get customization, where you can display your logo and branding colors and choose the functionality that you require in your App. The access to administration back-end also helps to manage your App better.

Publishers all over the world are seeing the future of Apps and the value of having an App for their eBookstore, increasing their brand visibility as well as their reach to the end users.  We understand the growing concern among publishers to gear up quickly to meet the mobile content demands of customers. We can easily help you setup your branded App and help you connect with your readers directly. If you haven’t started with your Apps yet, do connect with us at marketing at ipublishcentral dot com. We would like to learn about your business and explore with you how a custom mobile App can help you stay ahead of the curve, and serve your readers better.

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Amazon: Changing the publishing landscape

Friday, February 17th, 2012

Technology has penetrated  every industry and publishing industry is no exception. The sprawling giant ‘Amazon’ has tremendously expanded its ambitions this year and is now at a verge of adding some more to its kitty. Throughout the year, Amazon was in the news for various reasons like - mergers & acquisitions - and biggest among them was the release of the Kindle Fire.

Amazon was initially known only for selling ‘stuff’ and has now spread completely into eBook business by establishing its own hardware to promote the books. Amazon started 2011 with a bang, when Amazon.com sold more Kindle books than paperback books and towards the end of the year made its presence felt by aggressively quoting a lesser price for the Kindle Fire than the iPad 2. Here are some facts:

January: Amazon launched Amazon deals, a free iPhone App that provides an overview of daily deals to the customers.

March: Amazon joined the online music streaming business with Cloud Player, a music player that allows anyone to upload the music to Amazon’s servers and stream them on the web, an Android device, iPad or a Kindle Fire.

April: Amazon launched the Android equivalent of Apple’s App Store to improve the Google’s Android market shopping experience, the go-to store to purchase Android apps with unique test drive feature. Read more: http://mashable.com/2011/03/22/amazon-appstore-android/

May: Amazon hits the runway with MyHabit.com, a membership-only shopping site that offers sales up to 60% off clothes and accessories for men, women and children. The site also offers discounts on toys, beauty and home products. It was in this month that Amazon added a new member to the Kindle family: a 6-inch Kindle 3G. Only four years old, Amazon’s Kindle eBooks outsold physical books purchased on Amazon. For every 100 print books sold, 105 Kindle eBooks were sold. Amazon launched the Mac Downloads Store, a direct competitor to Apple’s Mac App Store.

June: In another European deal, Amazon acquired The Book Depository, a UK-based online bookseller that offers more than 6 million book titles and free delivery worldwide. Read more:http://mashable.com/2011/07/04/amazon-aquisition/

September: Details about Amazon’s Android-based tablet emerged ahead of Amazon’s press event.

November: Amazon’s Kindle eReaders and tablets sold exceptionally well on Black Friday, especially the Kindle Fire, which was the bestselling product on Amazon.com that day. Read more:http://mashable.com/2011/11/28/black-friday-kindle/

December: Amazon Publishing Acquires Children’s Imprint Marshall Cavendish. Read more:http://www.mediabistro.com/galleycat/amazon-buys-450-marshall-cavendish-childrens-books_b43471

With the publishing industry evolving ever so dynamically, Amazon seems to be seizing the opportunity to captivate as big a market as it can through diversified strategies and plans. Now the big question here is, will the publishers and literary agents be able to withstand such a change and challenge?

With Amazon having gained the experience and power to develop, publish and distribute its own books, it will be interesting to study its relevance in the publishing circle.  Amazon has changed the landscape of the publishing industry totally by having its say in all spheres and it is clear now that we have entered a “dynamic world of publishing”.

This article was featured in the iPublishCentral Newsletter. To subscribe to our newsletters, write to us at marketing@impelsys.com

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